Branding and Design
Think about it…when you go to purchase an item for the first time, what makes you choose one item over another? Assuming the price and perceived quality are relatively the same, if you are like most, you are likely pick the one that has the most attractive, eye-catching packaging. Cannabis and cannabis related products are no different and as more and more new customers enter the market, if you don’t attract them the first time, you may not get a second chance.
Consequently, as new states legalize and dispensaries open, it’s critical to elevate your brand above the rest by creating custom packaging with high impact graphics to attract the first-time user, who then may become a customer for life.
Due to the intense competitive nature of the medical, recreational cannabis, and CBD industry, it is more important than ever to create your brand identity and reinforce it every chance you get. Having a solid brand creates customer loyalty and word of mouth/social media promotion, which results in added long-term value to your business.
At Cannaline, we make the process easy and our low minimum order quantities are designed to be a cost-effective way for you to get the custom packaging you need to compete. We will guide you through the process of choosing the right packaging solution and then create a stunning design that will elevate your brand and increase your sales.
Since 2009, our experienced design team has created some of the most iconic cannabis packaging in the industry, and we can do the same for you. We will create a unique design that will help increase your sales and provide your brand with the quality packaging it deserves.
As a final note, our design department is not just limited to packaging…we can also assist you with all your other graphic design needs. In addition, we have super competitive pricing on virtually any type of printing you may require…just call us for a quote.
Have more questions? Call us at 301-356-9096 to discuss your project…we’re passionate about what we do and committed to making your project a success and helping your business grow.
Don't Have Artwork?...We Can Help.
We now offer a full line of holographic film bags that can be custom configured and printed. See images here.
Creating Your Brand
The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers”.
The First Key Element of Branding; Create a Great Logo.
Creating a logo starts by coming up with a company name that speaks to what you do and who you are and then wrapping a graphic image around it. Your logo should be used on your website, social networking sites, print media, and all packaging, with the idea that your logo reinforces your message every time your customer sees it. It is exactly what a great logo should and can do.
So What Makes A Great Logo?
- It is uncluttered with a strong, balanced image;
- It has a bold and distinctive design that is easy to see at a glance;
- It has graphic imagery that looks appropriate for your business;
- It integrates well with your company name;
- It has an easy to read font;
- It communicates your business clearly;
- It looks good in color as well as black and white.
A good place to start for logo ideas are the graphic design websites that sell images. Nearly all the images are vector graphics that allow all the design elements to be mixed, modified, added to, or deleted, including text. In fact, multiple elements from multiple images can be combined to create a unique logo. It’s much like music…everyone uses the same 12 note scale, but the combinations and permutations are infinite.
We recommend istockphoto.com as a good starting point. Sign up for a free account and create a “light box” for the images you want to save. Then look at the “illustrations” and do a key word search for the appropriate subject matter. Just remember that individual elements in each illustration can be mixed with others…the possibilities are endless. If you need help, let us know. Our design staff can create a unique logo for you for much less than you think, especially if you have done your homework and saved the images you like.
The Second Key Element of Branding; Create a Distinctive Tag Line.
A tag line typically accompanies your logo and is 3 to 7 words long. It should express your company’s most important benefits and/or what you want your customers to remember about you.
Great tag lines just seem to flow, but they take time, just like designing a great logo. Done correctly, a great tag line will stick in your memory. Next time you read a magazine or watch TV, look for the great tag lines…they are easy to spot.
How Cannaline Can Help
Our goal is to help you keep your brand in front of your patients and their friends. By using logoed packaging, even if it is done with just a well designed label, your brand is reinforced every time your patients use their medicine. Unlike expensive print advertising, where your expensive ads are lost in a sea of other ads all screaming for attention and mostly advertising price, custom packaging creates an added value in the mind of your patient and constantly reinforces your brand. Better still, our jars are the ultimate recyclable…they are rarely thrown away, but often given to friends that would otherwise never know of your existence.
We encourage you to research the benefits of packaging and branding. Download the PDF’s below for informative white papers on both. Pay particular attention to page 8 and 17 in the “Packaging Performance” white paper which talks about attributes of great packaging, and the potential sales increase unique packaging can generate. Also, look closely at page 6 of “The Blink Factor” which explains the importance of packaging technology.
Have a question? Call us at 301-356-9096 between 9 and 6 Eastern time or email us…we would love to hear from you.
Cannaline provides custom printed jars, smell proof bags, concentrate containers,
blister packs, boxes, and more both nationally and internationally.
Any Cannaline manufactured item on our site can be custom printed with your logo.
Don’t see what you want? Have an idea for custom packaging? Call us…we can help.
Cannaline Minimum Order Quantity (MOQ) for Custom Packaging
We can custom print and size any bag for you.
MOQ for custom printed bags starting at 10,000 bags.
MOQ on custom printed jars starting at 2,000 jars.
MOQ on custom printed concentrate containers starting at 3,000 units.
MOQ for pre-roll tubes starting at 10,000 units.
For more information and pricing, please call us at 301.356.9096
or click here to fill out a contact form and we will call you!